Standing out with its social responsibility campaigns, İstanbul Cevahir has raised awareness this time with its “Unstoppable Announcement” video about the misuse of parking spaces designated for people with disabilities.
İstanbul Cevahir continues to make a difference with its social responsibility projects. With the “Unstoppable Announcement” video prepared especially for December 3, International Day of Persons with Disabilities, it highlights the issue of misuse of parking spaces designated for people with disabilities.
National Paralympic Athlete Aysel Özgan Became the Voice of People with Disabilities
Visitors who parked their cars in İstanbul Cevahir’s disabled parking area unexpectedly heard a voice recording of National Paralympic Athlete Aysel Özgan. In the recording, Özgan shared that she had suffered a spinal cord injury during middle school and has since continued her life in a wheelchair. Despite these challenges, she proudly represented Turkey at the Olympics. Özgan’s impactful words, “While I can hit the target from dozens of meters away in a wheelchair, I can’t find a spot in the disabled parking area,” gave voice to the struggles faced by people with disabilities in parking areas.
In the video, individuals who parked in spaces reserved for people with disabilities were seen leaving those spots immediately after listening to the voice recording. The video, featuring Aysel Özgan’s impactful message, significantly influenced people’s behavior and garnered widespread attention on December 3, International Day of Persons with Disabilities.
About İstanbul Cevahir Shopping Mall:
İstanbul Cevahir Shopping and Entertainment Center, one of Europe’s and the world’s largest and most prominent shopping and entertainment centers, opened its doors to visitors on October 15, 2005. Located in a strategic area in Turkey’s metropolitan city of İstanbul, it hosts nearly 300 prestigious brands. As one of the primary venues for organized retailing with both national and international brands, İstanbul Cevahir continues to serve domestic and international visitors 365 days a year with 230 stores.