Adform, the only global, independent, and fully integrated advertising platform created for modern marketing, has announced its 2022 financial report, in which it achieved its most successful financial period to date and made progress in all parameters. The Danish advertising technology company, which added 100 more employees in sales and software development areas to the team in 2023, continues its investments without slowing down.
Despite a difficult year for the global advertising market, Adform managed to increase its revenue by approximately 4.8 million euros in 2022, surpassing its record in the 2021 fiscal year. Adform’s revenue reached its highest level in the company’s history at 92 million euros.
Adform CEO Troels Philip Jensen said, “We have had a profitable year, unlike many of our competitors, with strong financial statements. This gives us an opportunity to strengthen our position in the market. Therefore, we hope to build on these positive developments in 2023.”
Investing in business development and award-winning solutions
Thanks to its successful financial results and strong cash flow, Adform continues to invest without slowing down. Adform’s three-year investment plan includes a series of strategic initiatives, covering the following headings:
Adform plans to increase the total capacity of the software and product development side of the business development department it opened in Mumbai in 2022 in 2023. In addition, the company is investing more in the growing and increasingly strong US market in the ecosystem. For Adform, which earns 75% of its income from outside the Scandinavian countries, the US is also strategically important.
Adform CEO Troels Philip Jensen stated, “2022 was a year full of achievements for us. Last year, Adform was honored with a total of six awards in six categories, including the Best DSP Award from AdWeek’s Best of Tech Awards Platform, as well as the Best Identity Solution by The Drum, Campaign, and AdExchanger. The financial results we achieved are actually proof that we are raising the bar in our products and solutions every day. All of our employees can be proud of these achievements.”
Adform, the largest advertising technology company in Northern Europe, provides software platforms for digital advertising campaigns that are widely used around the world. The company, with 27 offices in 24 countries and over 650 employees, is increasingly strengthening its position in the industry.
The awards won in 2022 are as follows:
“Best DSP Award” AdWeek 2022 Readers’ Choice: Best of Technology Awards
“Best Response to Change Using Technology Award” – The Drum Digital Advertising Awards and Campaign Technology Awards 2022
“Best Identity Technology Award with ID Fusion Solution” – AdExchanger Awards
“Best Privacy Technology Award with ID Fusion Solution” – AdExchanger Awards
“Best Use of Data Award with ID Fusion Solution” – The Wires Awards 2022
Source: (BYZHA) Beyaz Haber Ajansı
