Robust, agile and dynamic business approaches are needed in digital marketing
More and more businesses are strengthening their ties with their customers by using the advantages of digital technologies and digital marketing. Alişan Tekinler, Co-Founder of VagonSoft, which serves as a software-focused digital marketing agency, said, “The marketing world is not only concerned with selling a product or service. The primary purpose of the industry is to build strong relationships with customers,” he says.
The spread of digital technologies and the transfer of marketing to digital channels offer companies different gains in communication with their customers. Under the leadership of Alişan Tekinler and Hüseyin Yılmaz, VagonSoft offers special solutions for institutions, and develops sectoral software in the fields of car wash, industry, restaurant, beauty salon, CRM, ERP and accounting, especially e-commerce software. VagonSoft, which also operates as a digital marketing agency with social media management and search engine optimization (SEO) services, develops flexible and innovative projects for its customers and provides the necessary support for its customers to achieve their goals.
Founded in 2012 and serving 852 customers today, VagonSoft Co-Founder Alişan Tekinler says that businesses have much more opportunities to reach their customers and market their products with their digital marketing strategies: “Digital marketing, which has a very bright future, is incredible for businesses to reach their customers. offers an opportunity. Companies can gain new perspectives with their digital marketing strategies to understand and meet their customers’ needs.”
“Digital agencies should be able to keep up with sectoral changes”
Stating that the marketing industry is in the process of continuous development and focuses on different approaches in every period, Alişan Tekinler explained that digital agencies should be able to offer flexible and agile solutions to keep up with this change: “Our industry is in a continuous development process. Every day, new touch points, new communication approaches, new purchasing models, new platforms equipped with new measurement criteria are emerging. For this reason, digital agencies need to be in a constant transformation process in order to update themselves. For this, robust, yet flexible, agile and dynamic business approaches should be adopted that allow permanent updating. It is crucial to continue investing in research, technology, development of new processes, creation of new jobs, new tools and software, education and artificial intelligence.”
Sustainable communication foundation for digital marketing services
According to Alişan Tekinler, sustainable communication with customers is the basis of exceptional marketing services. Considering that building strong relationships with customers is vital for the long-term success of any business, Tekinler elaborated on the subject as follows: “The marketing world is not only concerned with selling a product or service. The primary goal of the industry is to build strong relationships with customers. Even in the conditions of the strong consumption contraction caused by the pandemic crisis, brands have understood the importance of not losing their connection with consumers and we have experienced the role of a good communication strategy together. In line with this purpose, we understand the needs of our customers and develop special solutions to meet them.”
The future of software business
Believing that the future of the business world will be shaped by software, VagonSoft Co-Founder Alişan Tekinler emphasized the vital importance of using up-to-date technologies in order to offer innovative solutions that provide competitive advantage to businesses: “Software that offers faster, more efficient and more customizable solutions creates the future of the business world. Industry software is crucial tools that work best for customers and enable businesses to run faster and more efficiently. As a software-oriented digital marketing agency, we see the latest technology as our main instrument and offer innovative solutions that give our customers a competitive advantage.”
Speed and coordination in disaster conditions can only be achieved through digital transformation.
Alişan Tekinler, who believes that the communication and coordination problems experienced in disaster areas can be overcome to a large extent with digital solutions and underlined that the need for technology is quite vital in some cases, concluded his words as follows: Technological solutions can provide numerous benefits, from providing communication and coordination in the disaster area to information and document flow in challenging conditions such as natural disasters. We immediately rolled up our sleeves to do our part in this regard and started working on developing a natural disaster application after the great earthquake disaster we experienced.”
