The joint venture between Hipodrom Şans Oyunları A.Ş. and Platform Şans Oyunları A.Ş., bringing fresh energy to the digital realm of horse racing, has acquired the web and mobile broadcasting rights for Turkey Jockey Club’s (TJK) races. This new era aims to provide race enthusiasts with a unique experience by offering HD broadcasts from all racetracks, making horse racing more accessible and thrilling through higher quality broadcasts and rich content.
The broadcasting rights for Turkey Jockey Club’s (TJK) races on web and mobile platforms have been acquired by the joint venture that includes Hipodrom.com. The joint venture won the ten-year tender for broadcasting TJK’s horse races on its official YouTube channel and will deliver this exciting content to racing enthusiasts via the Hipodrom.com and Bi’Talih platforms.
This significant development, which has generated excitement in the horse racing world, was celebrated with a signing ceremony attended by TJK Chairman Serdal Adalı, Demirören Holding Board Member Sinan Oktay, and Hipodrom.com General Manager Ersin Erdem.
“We Are Working with All Our Strength as TJK”
Expressing his satisfaction with the collaboration aimed at developing the horse racing sector, TJK Chairman Serdal Adalı stated that he believes this partnership will be beneficial for all stakeholders. He continued: “The HD live broadcast vehicles provided as part of the protocol will greatly benefit the sector. Following the 10-year agreement signed with the Turkey Wealth Fund, we are working with all our strength at TJK to ensure that our sector reaches the level it deserves in both horse racing quality and revenue.”
“We Move Forward with the Responsibility from Our History”
At the ceremony, Demirören Holding Board Member Sinan Oktay emphasized the historical and cultural heritage of horse racing, stating: “As we embarked on our journey with Hipodrom.com, we wanted to further support the development of horse racing, which TJK has led and brought to a commendable level to this day. This partnership will not only open a new chapter in the digital world of horse racing but will also mark a turning point in Turkish horse racing’s journey to attain the value it deserves in the 21st century. Being part of this story is an indescribable honor for us.”
“We Will Enhance the Enjoyment of Watching Horse Races”
Hipodrom.com General Manager Ersin Erdem expressed great satisfaction in acquiring the broadcasting rights, stating: “When we set out with Hipodrom.com, our goal was to contribute to the development of the horse racing world. In this context, we have been developing and implementing various projects to support the growth of horse racing in Turkey and to reach a wider audience. With this tender win, we plan to enhance the viewing experience of horse racing through the opportunities provided by this new broadcasting era. We believe this improvement will further strengthen interest in horse racing broadcasts and the sport itself.”
“All Broadcasts Will Be in HD Quality”
Hipodrom.com Deputy General Manager Emre Kokkaya noted that they have allocated four live broadcast vehicles with HD capacity to secure the broadcasting rights: “From now on, all of our broadcasts will be in HD quality. All races, along with pre-race paddock footage, will be available for viewing on the Hipodrom.com mobile app and website. Racing enthusiasts will have the chance to experience the excitement of the races in high quality, almost as if they were at the racetrack,” he said.
