The Global Marketer Conference, which has been held every April since 2009 by the World Federation of Advertisers and is one of the most prestigious marketing events on the international stage, took place in Istanbul on April 27th. The event, which was held at the Lutfi Kirdar Convention Center on the 100th anniversary of our republic, was attended by some of the most influential marketing leaders in the world.

At the “Global Marketer Conference ’23” event, where hundreds of participants evaluated the latest developments in the field of marketing and discussed the future of the industry, especially in the digital world, the Reliz Turkey team also participated as a participant.

Ozan Tekin, Director of Reliz Turkey, defined the summit as a great success: “It was a great pleasure to listen to the effects of new technologies such as rapidly evolving artificial intelligence on the digital marketing world. We are making great efforts to adapt to these new methods and to increase the performance of our operations by using them efficiently. GMW ’23 was extremely useful in synchronizing us with the marketing leaders of major global brands worldwide. As Reliz, we will continue to participate in both local summits in the markets we operate in and international events like this.”

Aysu Topkurulu, Business Development Manager of Reliz, expressed her satisfaction with attending Global Marketer Week with the following words: “We had the opportunity to explain Reliz’s strong technology to large global companies at the conference. Listening to speakers such as Brian O’Kolley, the inventor of programmatic advertising, also opened our horizons and gave us new perspectives. At the same time, we met with the clients we are working with and listened to their comments on our performance, which was also quite satisfying.”