The book “Kadınlar Markalaşıyor” (Women are Branding), written by Communication Expert Ece Arar, was launched as a gift to all women in the 100th year of the Republic. Published by Güvercin Yayınevi, the book is available in both online and physical bookstores.

Ece Arar’s book “Kadınlar Markalaşıyor” is primarily written for women who aspire to become entrepreneurs or are already entrepreneurs. It covers topics such as turning a passion into a business, the stages of branding, social media management, and customer relationship management.

Arar begins her book by saying, “Let me make it clear from the start, this is a women’s book. Why, you might ask? Because whatever there is, women have it, and because there may be no past, but there is a future for women.”

Regarding her book, Arar says, “The process that began with my desire to guide women has now turned into a guidebook consisting of ‘real and actionable recommendations.’ With my book, I believe I can reach women, especially those who want to start a business, strive for independence, lack self-confidence, don’t know where to begin, and have an entrepreneurial ‘spirit’ within them. If even one woman reads this book and starts her own business, I will have achieved my goal.”

“Kadınlar Markalaşıyor” (Women are Branding) is taking its place on the shelves as an essential book for all women in the 100th year of the Republic.