LORİS Perfume, which touches the souls of thousands with its fragrances, continues its strides towards becoming a global cosmetic brand. In its efforts to develop more products and reach a wider audience, LORİS has invested in a 10,000 square meter headquarters in Gebze and is tirelessly pursuing international investments. The brand is accelerating its store expansion process in Europe and Africa, having opened new stores in Bahrain, Kosovo, France, Germany, and Libya in the last three months, with plans to open 50 more stores in important cities such as Sydney, London, and Miami by the end of the year.
LORİS Perfume, with its innovative collections and related product groups, operates over 500 stores both domestically and internationally. Along with the 10,000 square meter headquarters and R&D investments expected to be completed in the first half of 2024, LORİS is focusing on global expansion. Exporting to 40 countries, LORİS aims for a 30% growth by the end of the year with its new investments, products, and strategies.
Three New Stores in Germany in the Last Month
LORİS Perfume continues its efforts to become a significant player in the global market. In the last month, LORİS Perfume has opened new stores in cities such as Cologne, Bonn, Essen, Böblingen, Mannheim, and Dortmund in Germany, and plans to open new stores in important locations like Sydney, London, Switzerland, Hungary, and the United Arab Emirates in the near future. LORİS is taking significant steps in the Middle East, Europe, and Africa regions to establish a strong presence in the international market, aiming to reach more customers worldwide with its constantly growing retail network.
“With our new investment, we will develop more innovative products and reach more people,” says Fehmi Okuyucu, Chairman of the Board of LORİS Perfume, emphasizing that they have received strong demand both domestically and internationally. “As LORİS Perfume, we introduce our perfumes, room fragrances, body sprays, and colognes to our customers in over 500 stores, with 220 of them in Turkey and 300 abroad. We export to 40 countries, including Afghanistan, Germany, Albania, Austria, Azerbaijan, and Bahrain. Our products are in high demand not only in Turkey but also internationally. Therefore, we are building a new headquarters to expand our product portfolio and meet more customers. The LORİS Perfume Headquarters, which will cover approximately 25,000 square meters of open space, will include an advanced R&D operation section. This will allow us to develop more innovative products tailored to customer demand.”
Fehmi Okuyucu, while highlighting their goal of achieving a 30% growth by the end of the year with the headquarters investment, emphasized that they plan to open a total of 100 stores by the end of the year, including the 50 stores abroad.
