Under the leadership of the Machinery Exporters Association (MAİB), which brings together more than 23,000 businesses under one roof, Turkey’s machinery industry will meet international procurement professionals at WIN EURASIA 2025. For the sector aiming to increase its strength in global markets, WIN EURASIA 2025 not only offers trade opportunities but also strengthens sectoral knowledge sharing, enhancing Turkey’s competitiveness in global markets.
Since its establishment in 2002, the Machinery Exporters Association (MAİB) has made significant contributions to the steady growth of the machinery sector. At WIN EURASIA, the leading industrial fair of the Eurasian region, it will showcase the sector’s most innovative solutions. WIN EURASIA, which will be held at the Istanbul Expo Center from May 28 to 31, 2025, will continue its mission as the pioneer of industrial transformation with the motto “Our Focus is Automation.”
At the MAİB WIN EURASIA Automation and Machinery Technologies Fair, it will lead the display of machine technologies focused on automation, digitalization, and green transformation, continuing to support innovative solutions, global collaborations, and sustainable growth in the sector.

A Meeting Point Contributing to Technological Transformation
Kutlu Karavelioğlu, Chairman of the Board of the Machinery Exporters Association (MAİB), stated that the Turkish machinery industry is transforming its production processes by investing in automation technologies, and WIN EURASIA provides an opportunity to showcase this transformation to both local and international participants. “WIN EURASIA contributes to the transformation of Turkey’s machinery industry’s production processes through automation technologies, while also increasing knowledge sharing between domestic and foreign companies and offering the opportunity to follow innovations in the sector. It is of great importance for Turkey to demonstrate that it is a technology-producing country on the international stage. Such events not only offer trade opportunities but also strengthen sectoral knowledge sharing, thus enhancing the competitiveness of Turkey in global markets. As MAİB, we participate in this fair every year. Our goal is to support the Turkish machinery industry, promote it, and bring our companies together with buyers from abroad through the organizations we host. The sectoral associations we collaborate with, which support WIN EURASIA, further strengthen participation and consolidate the international influence of the Turkish machinery industry,” he said.
A Fair Shaping the Future of the Manufacturing Sector
WIN EURASIA, which brings together all components of the manufacturing industry each year, continues to be one of the strongest platforms for global trade and industrial transformation, offering a 360-degree inclusive experience to the sector.
Sena Mengül, Project Manager of WIN EURASIA at Hannover Fairs Turkey, emphasized the critical importance of the fair in the sector with the following words:
“For 31 years, WIN EURASIA has been the center of innovation and technological transformation in the industry, continuing with increasing momentum and high efficiency each year. Thanks to its international visitor network, it opens doors to global collaborations while providing participating companies with the opportunity to enter new markets, gain a competitive advantage, and directly experience the latest innovations in the sector.”
WIN EURASIA, which guides the development of the sector, continues to be a strategic meeting point that shapes the future of the manufacturing sector. In addition to bringing industry professionals together with the latest technologies, it also provides a critical ground for strong collaborations in automation, digitalization, and sustainability.
“We believe that the machinery manufacturing sector will play a key role in the industrial transformation process. In this regard, we think that WIN EURASIA 2025 will offer companies in the sector the opportunity to enter new markets, strengthen collaborations, and closely familiarize themselves with the latest production technologies. Our fair will continue to be a platform that shapes not only today but also the future industrial ecosystem,” he concluded.

The Innovative Power of the Manufacturing Industry
For over 30 years, WIN EURASIA has continued to bring together the most important brands and professionals in the manufacturing industry as its innovative force. The fair, which will meet sector representatives with technology-focused products and solutions in 2025, is preparing to offer a comprehensive vision for the transition to automation and sectoral development with its expanding product groups. After hosting 750 participants from 17 countries and 41,554 visitors in 2024, the 31st edition of WIN EURASIA is expected to receive even more interest.
At the fair, core components of manufacturing processes such as Electrical, Electronics, and Energy Automation, Industrial and Factory Automation Technologies, Robotic Automation and Digital Factory Technologies, Machine Automation and Technologies, Welding and Robotic Welding Technologies will be showcased. Additionally, special areas focusing on the technologies of future manufacturing will be part of the fair. Areas such as the 5G Arena, Welding Application Special Area, and Industrial Artificial Intelligence will present the latest developments in the sector, while innovations related to energy transformation will be highlighted in the Hydrogen and Fuel Cells Special Area.