Borusan Otomotiv, the Turkish distributor for BMW, has updated its signature models, the New BMW i4 eDrive40 and New BMW 420i Gran Coupé. Combining sporty performance with elegant design, the New BMW 420i Gran Coupé and the New BMW i4 eDrive40, with its high-level comfort features, strong lines, and athletic stance, have been given a more modern appearance through updates in their interior and exterior designs. The New BMW i4 eDrive40 is priced from 3,599,700 TL, while the New BMW 420i Gran Coupé starts at 3,795,100 TL.

Revamped Design, Flawless Appearance

The redesigned flat-bottomed M Leather Steering Wheel maximizes the driving pleasure of the New BMW i4 eDrive40 and New BMW 420i Gran Coupé, while the reinterpreted climate vents and blue-highlighted Adaptive LED Headlights* enhance the elegance of both models’ interior and exterior designs.

The New BMW i4 eDrive40 boasts a charismatic stance with its dynamic BMW Kidney Grille, while the New BMW 420i Gran Coupé features sporty design details such as aerodynamic air ducts and 20-inch Individual wheels.

The Curved Display with QuickSelect interface and the crystal glass elements of the control panel elevate the interior design of the New BMW i4 eDrive40 and New BMW 420i Gran Coupé to the next level.

Setting the Standards for Comfort

The New BMW i4 eDrive40 and New BMW 420i Gran Coupé, available with M Sport and Edition M Sport design packages, come standard with advanced features including Park Assistant, Driving Assistant, Comfort Access System, CraftedClarity Glass Application, BMW Live Cockpit Plus, Stop&Go Function Adaptive Cruise Control, Electric Sliding Glass Roof, Heated Front Seats, Automatic Tailgate, Wireless Charging Pad, and HIFI Sound System. Additional features such as Driving Assistant Professional for semi-autonomous driving and Park Assistant Plus with 360-degree parking capability are available as options in the M Sport design package for both models.

The BMW Live Cockpit Professional, which includes a Head-Up Display projector for a customized driving experience, the Harman Kardon Sound System with 464 watts of power for excellent audio quality, and M Sport Pro equipment including Red M Sport Brake Discs, Gloss Black Shadow Trim, M Shadow Headlights, and M Safety Belts are standard in the Edition M Sport design package.

Sporty and Electric: New BMW i4 eDrive40

The New BMW i4 eDrive40, with a 160 kW electric motor producing 218 horsepower and 430 Nm of torque, accelerates from 0 to 100 km/h in just 7.5 seconds. It offers a comfortable driving experience for both city and intercity journeys with a range of up to 600 kilometers. Additionally, the New BMW i4 eDrive40 features 205 kW DC fast-charging technology, allowing the battery to charge from 10% to 80% in just 30 minutes and gain up to 154 kilometers of range with just a 10-minute DC charge.

Maximum Power and Performance: New BMW 420i Gran Coupé

The New BMW 420i Gran Coupé, with a 1.6-liter gasoline engine, produces 170 horsepower and 250 Nm of torque, accelerating from 0 to 100 km/h in 8.6 seconds. It offers an average fuel consumption of 7.7 liters per 100 km.

The blue-highlighted Adaptive LED Headlights are standard on all New BMW i4 eDrive40 models but are only available with the Edition M Sport design package for the New BMW 420i Gran Coupé.

About Borusan Otomotiv Group

This year, Borusan Otomotiv Group is celebrating its 40th anniversary.

Starting as the BMW Turkey distributor through a partnership between Borusan Holding and GIWA Holding in 1984, Borusan Otomotiv Group has evolved from a modest team representing a single brand to overseeing five automotive brands in Turkey, with 25 Authorized Dealers, 46 Authorized Service Centers, and 7 separate group companies.

Borusan Otomotiv Imports handles the distribution of BMW, MINI, and BMW Motorrad brands, while Borusan Otomotiv Marketing manages the distribution of Range Rover, Defender, Discovery, and Jaguar brands. Borusan Oto operates as an Authorized Dealer and Service Center for all brands represented by Borusan Otomotiv in Turkey, with 11 facilities, and Borusan Oto Cyprus provides authorized sales and service for Jaguar and Land Rover in Northern Cyprus. Borusan Otomotiv Premium offers leasing, finance, and insurance services for BMW, MINI, Range Rover, Defender, Discovery, and Jaguar vehicles. Borusan Araç İhale, a reliable name in the second-hand vehicle auction sector with a wide network of dealers across Turkey, was incorporated into the Borusan Otomotiv Group as Borusan Oto Değerlendirme in 2023. Additionally, Borusan Next, a second-hand vehicle platform created in line with a multi-brand and multi-channel strategy, was launched. Borusan Otomotiv Motorsport, established in 2008 to contribute to the development of motorsports in Turkey and promote Turkey internationally, has participated in nearly 440 races across 21 countries on 4 continents, winning 19 championships. It includes the BOM Academy, BOM E-Team, and BOM Karting teams.

Borusan Otomotiv Group continues its operations with the vision of being a pioneering and preferred company in the premium automobile and motorcycle segment and the mission of providing unique experiences to customers and sustainable value to stakeholders through innovative products and services in the automotive sector.

The Borusan Otomotiv Group has defined its sustainability roadmap based on the principles of benefiting society, the environment, and customers, with goals under the Climate-People-Innovation framework. It continues its efforts with the focus on “Leading the Electrification Transformation of the Turkish Automotive Sector.”

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