Websites, one of the most crucial elements of digital marketing strategies, are of vital importance for businesses looking to stand out in e-commerce as consumer speed increases in today’s digital age. Yasin Kaplan, founder of the Digital Marketing School, points out that websites should be approached in two stages: technical and content. Kaplan emphasizes that businesses with a website speed of more than 1.5 seconds receive negative feedback from 20% of their customers.

Users spend time online in various ways, from liking posts on social media to watching stories and engaging with vertical videos. Additionally, ads and content encountered during activities such as reading news, checking emails, and playing games lead them to visit websites. At this point, having a professional website is crucial for businesses to strengthen their online presence, gain a competitive advantage, and expand their target audience.

Yasin Kaplan, founder of the Digital Marketing School, states that each stage must be carefully planned to increase business success and take solid steps for the future. He lists the following 5 tips to enhance website performance:

Make Improvements to Technical Infrastructure

Strengthening your website’s technical infrastructure ensures faster loading times and lower user abandonment rates. Using next-generation coding techniques and lightweight themes will positively impact user experience. Additionally, the site needs to be technically optimized because search engines and social media platforms favor simple and well-coded websites that load quickly, which can reduce advertising costs. It can also improve your organic ranking. Pre-made e-commerce themes can be used as well, but they require technical improvements.

User-Centric Design

An aesthetic design makes it easier for users to navigate the site and quickly access content. Users pay attention to design aspects when entering websites. It is crucial for the time spent on the website to be of high quality, providing faster results and quick loading when clicked. Content should be readable and consumable, visuals should be engaging, and videos should be optimized, loading quickly and in high resolution, among other metrics.

SEO-Compatible Content Management

Writing relevant and informative content related to keywords on the website is also something that both search engines and social media platforms appreciate. It is crucial to correctly identify keywords and prepare content that will attract your target audience’s interest. Proper content can help your website rank higher in organic search results.

Mobile Optimization

85% of internet users access the web via mobile devices. Therefore, optimizing mobile loading speeds is crucial; it’s not just about desktop optimization but also mobile optimization. Websites that are accessible and load quickly across all devices, with content optimized for mobile, are essential. Improving these optimizations can reduce advertising costs, enhance organic rankings, and attract more qualified traffic.

Analysis and Monitoring

After implementing these steps thoroughly, you should use performance monitoring tools to regularly track your website’s performance. Testing different content and design variations can help identify the best-performing options and create a roadmap. Additionally, collecting and analyzing user feedback can further improve site performance.