One of the most popular trends on the video platform TikTok lately, #BookTok, is also starting in Turkey. The campaign started in Turkey on April 23, World Book Day, which is celebrated on the same day as National Sovereignty and Children’s Day.

#BookTok is a community on TikTok where users share various content and review videos, discuss and recommend books they’ve read. It was started as a hashtag by a group of book lovers and quickly became one of the largest communities in the world that came together for books.

It is known that #BookTok, which has over 100 billion views worldwide, has increased book sales in countries such as the UK. In addition, many large bookstore chains such as Barnes & Noble have dedicated sections to the #BookTok community. Before it was officially launched, #BookTok was already popular among users in Turkey, and in the past year, it has reached over a billion views in our country.

Inspiring new writers

With its impressive book recommendations, information about new books from its authors, and encouragement for readers to chat about books, this trend has created a loyal following of literature lovers. Now, this following is influencing the trends in the book world.

The #BookTok effect has helped new writers launch their careers and managed to make some books top the bestsellers lists, even years after their first publication.

It is expected that the rise of #BookTok on the platform, which is one of TikTok’s most successful tags globally, will increase reading habits in Turkey and make literature accessible to wider audiences.

Source: (BYZHA) Beyaz Haber Ajansı