The 2023 HR Trends Report of Youthall, the career platform of young people, has been published. According to the report, which reveals striking results, online meetings with avatars and virtual tours to the company during job interviews are not in the distant future. Human resources professionals predict that the concept of “metaverse” will start to become a part of the way companies work in 2023, as an effect of rapid digitalization in the way they do business. With the participation of the Z generation, which is highly prone to hybrid and home-based working models, human resources departments are preparing to increase interaction in remote working with new technologies and software.
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The 2023 HR Trends Report of Youthall, the youth career platform, has been published. According to the report, as of 2023, companies will not differentiate by investing in “metaverse” technology and the presence of human resources in the “metaverse” world will gain importance. Instead of laptops and smartphones, there will be a work environment with hands-free devices and avatars. The “Working Times and Model Research” conducted by Youthall in August 2022 with the participation of 241 companies and 1130 young people also supports this prediction. According to the results, 87.8 percent of the young people participating in the study want the working model to be hybrid. From this point of view, this prediction, which seems distant for the Y generation, is extremely realistic for the Z generation. Moreover, this issue should not be limited to large companies that have made large investments in this field and have specially designed metadata warehouse environments. According to the predictions of human resources professionals, innovative, smaller-sized companies using virtual work environment software will also be included in this caravan.
Remote working is a model adopted by human resources.
Regarding the rapid adaptation of the “metaverse” to working styles in 2023, another data of the same research is remarkable: The hybrid working model is more common than the general average among employees over the age of 25. In the 15-24 age group, the rate of working from home is statistically significantly higher. In addition, human resources departments themselves are expected to hybridize and fully embrace remote work. According to the report, human resources will play a leading role in maintaining the remote working model with better results. The report also points out that in 2023, much more will be in our lives.
The technology market that can accustom people to the age of the meta universe is developing day by day. Some practices regarding what human resources could potentially look like and how to use it in the “Metaverse” world are listed as follows:
- Virtual tour in recruitment processes
The “metaverse” perception in the business world, which is already ongoing in 2023 and is the beginning of a clear change, will be an investment in the technological infrastructures of enterprises. Virtual recruitment fairs can allow candidates the opportunity to engage with potential employers and get a real preview of what type of company they might work for. It is also possible to foresee that there will be more companies that will prefer virtual tours that will allow potential candidates to experience the office culture.
- Meeting with Avatar
Work and team structures will likely undergo a fundamental change in the “metaverse” compatible workplace. The past two years witnessed the transition of the workforce to a hybrid working structure with meetings and collaborations on technology platforms. The perception of face-to-face meetings has mostly disappeared. “Metaverse” will encourage interactions by using hands-free devices and avatars instead of laptops and smartphones. Thus, it will make group chats and collaborations much more immersive and turn business into a different dimension.
- “Metaverse” training from virtual human resources
It seems likely that there will be an increase in change management trainings by human resources as employees will need to learn how to work in the “metaverse” world. In the business world, the “metaverse” will also mean investment in new technologies. Of course, it will be inevitable for a virtual human resource management to re-evaluate how to train employees on these new technologies and software.
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‘It must be accepted that we are on the threshold of a new era’
Evaluating the results of the report and drawing attention to the rapid changes in the business world in 2021 and 2022, the CEO of Youthall Emre Aykan stated that they see 2023 as a very important year of opportunity for human resources. Aykan; “Our expectation from this year in the field of human resources is to facilitate career opportunities, increase awareness of skills, and provide healthy conditions for diversity and inclusion. Of course, this is not a scenario that we expect to happen from today to tomorrow, but it brings with it many difficulties. It is critical that human resources prioritize their own well-being while continuing to build resilience during this process.”
Pointing out the importance of the mission of human resources professionals to increase the well-being of employees and help organizations be ready for the challenges brought by change, Aykan added: “Human resources managements and all institutions need to accept that we are on the verge of entering a new era. Companies shouldn’t just be structures that maximize profits and efficiency. They must also proceed with a system that is empowered, connected and diverse, that sees it as the drivers of meaning for the workforce, and that values people first.”
You can access the entire Youthall 2023 Human Resources Trends Report here.
About Youthall:
Youthall, the career platform for young people, was established in 2014. The platform used by more than 1.2 million young people; It provides services to the leading companies of Turkey and the world in the fields of employer branding and human resources consultancy for the Y and Z generation, designing and communicating work and internship programs, application and interview management processes.
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